The above ad is from an earthquake preparation campaign by the American Red Cross, in which they handed out empty water bottles with the message, “Try living on this for three days.” Not only is it an effective ad, but it’s also an effective use of pathos and logos. It paints the picture of being trapped under the wreckage of your house after a deadly earthquake with no water. But it’s not just pushing an emotional reaction, it’s also very logically based on the fact that you can only survive about three days without water. I thought this was a very powerful and clever ad and served its purpose well.
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