( http://papyr.com/hypertextbooks/comp1/play.gif )The picture above is Nike’s ad for P.L.A.Y (Participate in the Lives of America’s Youth), a campaign to help underprivileged children find a place to recreate. The main parts of the ad are the picture of Jackie Joyner-Kersee, and her story. The story of this impoverished young girl is not only inspirational, but appeals to both pathos and ethos. The story does a great job of appealing to pathos by recounting the situation of a poor girl who lived in a neighborhood with nowhere to run; and appeals to ethos by showing you the need, and then giving you a way to fill it. “I always knew I could run fast, but without Mr. Fennoy, I would have never known I could run so far.”
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